Aman Gupta Boat

Aman Gupta Boat, Aman Gupta, born on March 4, 1982, is an Indian entrepreneur and Co-founder of BOAT, a leading consumer electronics brand specializing in audio products. He serves as the Chief Marketing Officer (CMO) and is a prominent judge on Shark Tank India. Gupta has a finance background, an MBA from the Indian School of Business and experience with KPMG and Citi. He is recognized for his contributions to the startup ecosystem and has invested in various companies, with a reported net worth of approximately $87 million.

The term “CA Aman Gupta” could refer to two different individuals based on the information available:

  1. Aman Gupta, Co-Founder of Boat:
    • This Aman Gupta is not a Chartered Accountant (CA) by profession but is often referred to in the context of his entrepreneurial and business roles. He is the co-founder and CMO of boAt Lifestyle, an Indian electronics brand. He has a background in business administration and holds MBAs from the Indian School of Business and Kellogg Graduate School of Management.
  2. CA Aman Gupta, Corporate Finance Expert:
    • This Aman Gupta is a chartered accountant who works in the corporate finance sector. He is a Corporate Finance Partner at Bettering Business in Gurugram, Haryana. His experience includes roles as a Finance Manager at various organizations such as Telecom Sector Skill Council (TSSC India) and Kumar Goyal Management Consultancy Private Limited. He holds a Chartered Accountant degree from the Institute of Chartered Accountants of India and has other educational qualifications from the University of Rajasthan and Indira Gandhi National Open University.

Aman Gupta Boat -Early life and education

Aman Gupta Boat

Aman Gupta Biography

Gupta was born in Delhi, India. His father’s name is Neeraj Gupta and his mother’s is Jyoti Kochar Gupta.

Gupta completed his early education at Delhi Public School, RK Puram. He graduated from Shaheed Bhagat Singh College under Delhi University with a Bachelor of Commerce and then joined the Institute of Chartered Accountants of India. He holds an MBA in General Management and Marketing from Northwestern University, as an exchange student at the Kellogg School of Management and an MBA in Finance and Strategy from the Indian School Of Business.

Born4 March 1982, New Delhi, India
NationalityIndian
EducationBachelor of Commerce(Hons)
Chartered Accountant, Accounting and Finance
MBA in General Management and marketing as an Exchange student
MBA in Finance and Strategy
Alma materShaheed Bhagat Singh College(1998-2001)
The Institute Of Chartered Accountants of India(1999-2002)
Indian School Of Business(2010-2011)
Northwestern university-Kellogg School of Management(2011-2011)
OccupationsEntrepreneur Business Person Investor
Years Active.2003-present
OrganisationBOAT Lifestyle
TelevisionShark Tank India(2021-Present)
SpousePriya Dagar
Children2

Career

Gupta started his career as an assistant manager with Citi. He later joined KPMG as a Senior Management Consultant. Later he co-founded Advanced Telemedia Private Limited and was promoted to the Chief executive officer (CEO) position. Motivated as a music lover, he founded the electronics brand boAt in 2016 with Sameer Mehta. This company sells headphones, smart watches and speakers.

Shark Tank India

Gupta is one of the major investors and judges on the business reality show Shark Tank India. He has appeared in three seasons.

Entertainment

In 2022, Gupta and the other Shark Tank India judges appeared as VIP contestants in Kaun Banega Crorepati. He also appeared as a guest on The Kapil Sharma Show with other Shark Tank India judges in 2022 and 2023.

Aman Gupta Boat -Personal Life

Aman Gupta Boat

Gupta married Priya Dagar in 2008. The couple has 2 daughters named Ada and Miraya.

Awards and recognition

  • In 2019, he won the Businessworld Young Entrepreneur Award.
  • In 2019, he was named to the Entrepreneur India Tech 25 Class.
  • In 2020, he was the Super 30 CMO’s winner.
  • In 2020, he won Entrepreneur of the Year.
  • In 2020, he was named to Businessworld’s list of 40 Under 40 Achievers.
  • His brand boAt was titled the World’s Top 5 Wearable Brand in 2020 and 2021.
  • In 2021, he was named one of the Economic Times 40 Under 40.
  • He won the Lokmat Most Stylish Entrepreneur of the Year in 2021.
  • In 2024, he won the National Creator Award for Celebrity Creator.

The term “CA Aman Gupta” could refer to two different individuals based on the information available:

Aman Gupta, Co-Founder of Boat:

This Aman Gupta is not a Chartered Accountant (CA) by profession but is often referred to in the context of his entrepreneurial and business roles. He is the co-founder and CMO of BOAT Lifestyle, an Indian electronics brand.

. He has a background in business administration and holds MBAs from the Indian School of Business and Kellogg Graduate School of Management.

CA Aman Gupta, Corporate Finance Expert:

This Aman Gupta is a chartered accountant who works in the corporate finance sector. He is a Corporate Finance Partner at Bettering Business in Gurugram, Haryana. His experience includes roles as a Finance Manager at various organizations such as Telecom Sector Skill Council (TSSC India) and Kumar Goyal Management Consultancy Private Limited.

He holds a Chartered Accountant degree from the Institute of Chartered Accountants of India and has other educational qualifications from the University of Rajasthan and Indira Gandhi National Open University.

Boat Success Story & Business Model

Aman Gupta was a CA and worked as an assistant manager with Citi Bank. He was keenly interested in Marketing, so he joined JBL in 2012 as Sales Head.

He fell in love with the audio industry & wanted to do something of his own. With his friend Sameer Mehta, Aman & Sameer started boAt lifestyle in 2014. They bootstrapped BoAt by investing 30 lakhs from their wealth. 

Initially, they saw a problem: the iPhone’s charging cable used to break easily owing to its poor quality, so they started selling unbreakable charging cables for iPhones. 

All the iPhone users, please stand up. You all know the phone is overly expensive. You also know your brand-new iPhone will become outdated in a year. And FYI, the resale value of your “super-cool” iPhone is sometimes less than a below-average smartphone.  

They decided to go through e-commerce and started selling on Amazon & Flipkart. Aman & Sameer succeeded as no other company was selling quality cable at such a low price.

But Aman & Sameer were ambitious as Aman had previously worked in JBL, so he had a deeper insight into the audio industry. A massive gap existed in the market as no branded product was available at a low price & even if it did exist, they were not providing good quality products.

Business Model of Boat

Boat sells various products from wired earphones to wireless ones, from speakers to headphones & from smartwatches to trimmers. Boat Lifestyle has a market share of 27.3% in the earwear category & it is the leading brand in this category.

It earned a revenue of ₹1,531 crores & the profit was around ₹127.1 crores in FY2021. Its earnings grew by 61% from ₹48.85 crores in FY20 to ₹78.6 crores in FY21.

Boat focuses on selling wired earphones at the lowest prices possible. Their products are priced between ₹350 to ₹550 as no brand sells wired earphones in this price segment.

The company has always created products that have led to demand-pull, which means they don’t have to market its launched products. It has already become popular owing to its good quality and low price. 

“Indians want products at a logical price. We didn’t price our products very high or very low, so we sold products at the right price” – Aman Gupta.

Future Plans of Boat

The company is rapidly expanding its product line as they have gained a good market share in the wearable audio market & now they are also focusing on personal care & smartwatches

It has acquired two companies, Tagg & KaHa. KaHa is a Singapore-based smart wearable IOT(Internet of Things) development startup. With this acquisition, Boat can continue building innovative products.

Tagg Digital is an Indian consumer electronics startup founded in 2016 & it deals in smartwatches, earphones, and speakers. It was a pure bootstrapped company started by Rohit Dhingra, Amitesh Bharadwaj, and Saurav Prakash & didn’t raise capital to date.

Growth and Market Performance

Global Recognition: By 2020, Boat became the fifth largest wearable brand globally, according to IDC’s Worldwide Quarterly Wearable Device Tracker

Rapid Growth: The boat experienced rapid growth, with sales increasing significantly over the years. By 2020, the company was selling over 14,000 products daily in India.

Market Share: Boat captured a significant market share in India, forcing established brands like JBL to lower their prices to compete.

Funding and Expansion

  • Funding Rounds: Boatt received significant funding from investors such as Fireside Ventures, Warburg Pincus, and Qualcomm Ventures, which helped in expanding its product line and market presence.
  • International Expansion: While the company has focused on strengthening its position in India, it plans to expand internationally in the future.

Current Status and Future Plans

  • Revenue and Profitability: Boat has reported profitability, with a significant increase in revenue over the years. The company aims to become a ₹500-crore consumer electronics company by 2024.
  • Product Line Expansion: Boat continues to expand its product line, including personal care products and smartwatches, and is focusing on research and development to maintain its competitive edge.

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